“Braintrust”- Gaining a Creative Advantage

Ed Catmull’s (Co-founder of Pixar Animation Studios) talks about using a “Braintrust” group in his book “Creativity Inc.” which is: “A safe arena in which to solicit and interpret candid responses to developed projects.” At Pixar Animation Studios they allow their writers and directors to submit their work to an independent team (Braintrust) who has…

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“Smash the Box”- COVID-19

We are operating our businesses in a new digital world which is dominated by video conferencing, stay at home orders, and clients that are consumed by FEAR.  I believe organizations that are able to “Smash the Box,” and reinvent themselves, will be the ones that survive and thrive in 2020 and beyond. “Smash the Box”…

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Gen “Z” Loves Shopping Malls

It’s dangerous to “Box” people in at the workplace and expect that they will think, behave and have similar patterns as previous generations. For example, many people would assume that today’s teenagers (Gen “Z”) would never go to shopping malls since the Millennials have shunned them. “There’s always been this assumption that as you go…

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“True North”

“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where–” said Alice. “Then it doesn’t matter which way you go,” said the Cat. Alice in Wonderland “True North” works as a compass…

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