“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
Alice in Wonderland
“True North” works as a compass proving as a guide to take an organization from the current condition to where they want to be. It might be viewed as a mission statement, a reflection of the purpose of the organization, and the foundation of a strategic plan.
An example of a company defining it’s “True North” process is Salesforce.com. It’s “True North” is probably ingrained in every employee from orientation to a sign in their cubicle which is to build tools that reside in the cloud and make salespeople succeed. When you work at Salesforce.com, employees know that their mission is to help salespeople succeed with the software they create.
Imagine your team members placing all their focus and energies on your “True North” purpose, rather, than social media, industry experts, gurus, and all the other information that bombards us each and every day at the workplace. Is your group or organization moving toward your “True North?”
No past…No future… Only the present moment by “Ripping Off the Rearview Mirror”… Join Chad J. Willett’s (NSA/SAG) weekly Newsletter