“SMASH THE BOX” by thinking different, acting different, and developing an innovative mindset! Groups that “Smash the Box” generate game changing ideas and execute on them which gives them an advantage over their competition. Game changing ideas, unplanned collaborations, and innovative mindsets lie outside the box.  Are you ready to take thinking outside the box to the next level?

“Smash the Box” creates a one of a kind audience experience in regards to energy, interaction, return on investment, and entertainment:

The “Box”= Mindset: Audiences experience firsthand what it is like to escape the “4 Walls of the Mental Box*:” Fear/ Perfection/ Negativity/ Judgment.

Transformation: By saying “Yes And” organizations will transform their culture into one of innovation.

Entertainment: Storytelling, audience interaction, and watching short clips from TV Shows/ Films that re-enforce the vision and message of “Smash the Box.”

Value: Audiences will learn the 4 techniques needed to “Smash the Box” at the workplace which includes breaking patterns, routines, and the concept of doing things the way they have always been done.  

*”4 Walls of the Mental Box”- Concept created by Chad J. Willett

The “Rip Off the Rearview Mirror” experience means living and operating in the “Now.”  Your team will discover their “Through Line” which is a transformational technique that gives them energy, purpose, direction, and the ability to operate in the “Now.”  If you are ready to leave the past behind (Depression), and stop anticipating the future (Anxiety) let’s “Rip Off the Rearview Mirror!”

The Rip Off the Rearview Mirror experience means getting the focus off of the past, and not anticipating the future, rather working in the “Now:”

The “Through Line:” It is built by defining your groups short term objectives and super objective to accomplish what is most important to your organization in any given year.  

Managing the “Now:” Your team will live for the only minute they can control which is “Now.”

Entertainment: Storytelling, audience interaction, and watching short clips from TV Shows/ Films that re-enforce the vision and message of “Rip Off the Rearview Mirror.”

Value: Your team will experience what it is like to “Rip Off the Rearview Mirror” by not living in the past, or anticipating the future, rather, being in the “Now.” 

Mindsets focuses on developing innovative leaders who embrace a “Growth Mindset” versus a “Fixed Mindset.”  A “Growth Mindset” focuses on challenging thought processes, increasing energy levels (Both their own and their employees), and breaking patterns and routines which are the enemy of innovation.  

The Mindsets program allows leaders to gain a competitive advantage over their competition by developing a “Growth Mindset” which is predicated on:

•Challenging Thought Processes– Innovative leaders put their energy into learning, evolving, and growing as an employee.

•Increasing Energy Levels– Innovative leaders operate from the “Dog of Creativity” model versus the “Dog of Fear” model where they can create, innovate, fail fast, and produce extraordinary results for their company. 

•Disrupting Patterns and Routines– Innovative leaders know that patterns and routines are the enemy of innovation, inspiration, and forward thinking.

*Warren Berger author- “A More Beautiful Question.

All of us should ask ourselves why we focus on the 15% of communication (Spoken Word) when over 85% of communication is communicated non-verbally.  “Starting Fires” is an immersive workshop where attendees learn how to shift their focus from the spoken word to reading and reacting off non-verbal cues.    

“Starting Fires” focuses on these non-verbal components:

Facial Expressions– One’s facial expressions conveys the emotions and intentions of what one truly feels when talking.  

Body Language– One’s body language is either open, closed, or neutral.  Depending on what one’s body language shows will have a direct impact on the communication process.  

Tone of Voice– The tone of one’s voice will affect the meaning and impact of one’s verbal message.

Energy Levels– Energy is felt in all venues and in all forums and it is measured in intensity, not volume.  

Unleash the Guerrilla is about daring to be different (i.e. “Smashing the Box”) with your marketing campaign, having an appetite for risks, and willing to do and try the unexpected. In short, it is about producing results that command attention, draw people in, get people talking and bring you more business.

Advantages of “Unleashing the Guerrilla” at your organization include*:

• Cheap to execute. Whether using a simple stencil or a giant sticker, guerrilla marketing tends to be much cheaper than classic advertising.

• Allows for creative thinking. With guerrilla marketing, imagination is more important than budget.

• Grows with word-of-mouth. Guerrilla marketing relies heavily on word of mouth marketing, considered by many one of the most powerful weapons in a marketer’s arsenal.