The first step to innovating is to make meaning. Determine how you can make meaning and the success will come. Look at these companies and their meaning:
· Apple- Computers
· Google- Information
· Ebay- Commerce
Apple’s meaning was to improve the way computers worked in our home and office. While, Google’s was to get the consumer information by searching the web. Next, Ebay’s meaning was allowing the consumer to buy products in an online auction format.
The clearer you are on your meaning the more success you will have. Look at Apple, Google, and Ebay their essence can be boiled down in one word: Computers/ Information/ Commerce. At your organization what is your meaning? What are you trying to do? If you want to separate yourself from the competition focus on meaning and the results will follow.
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Chad J. Willett is a speaker, author, and entrepreneur who owns “Broadway2LA Acting Studio” He is a member of the Screen Actor’s Guild, Nationals Speakers Association, and a recent speaker at the TEDx New Albany, Ohio Event.