Albert Einstein famously said, “Imagination is more important than knowledge.” Do you agree with this statement? I would say most men and women in working America would disagree. The question becomes why? Why do we put a higher premium on knowledge than imagination? Compare knowledge and imagination in these 3 areas:

#1 Idea Generation- Imagine writing down on a sheet of paper a list of ideas that comes from your imagination… This would include not censoring your ideas, rather, allowing them to come out of your subconscious mind and appear on a piece of paper. Next, on a new sheet of paper write down ideas that come strictly from your mind/ knowledge. Compare the two lists.

#2 Inspiration- Check your energy levels when you are dreaming about a new endeavor, starting an adventure or thinking about a new journey. Contrast this energy level with when you are in your head thinking about the past or the future.

#3 Innovation- Have you created a new policy at work, started a new blog, changed an email campaign, or added creative value to your group? Innovation comes from imagination, not from knowledge. When we solely rely on knowledge we generally generate ideas that are recycled and common knowledge to all. However, by tapping into our imagination we get out of the normal thought patterns which allows one to innovate.

3 questions to ask yourself:

Question #1- How are you on generating original ideas?
Question #2- Do you feel inspired and passionate?
Question #3- Have you created anything new in the past few years?

One last question… Do you use your imagination?